Living in the modern world, there is no escape from signage, billboards and mass media, which is one of the main sources for communicating information. The text on road signs, billboards and consumer products show how much we depend on written communication.
Everyday we encounter a variety of media like signage, billboard and other mass media. All of theses are communication media has a range of messages and meanings. The signage on the road provides information and instruction for us to follow and obey, as well as some other signage that found inside and outside of the buildings. It is both useful and interesting to find way of understanding how this signage’s information is meaningful to us
One of the most powerful and influential ways of thinking about signage has been the approach known as semiotics (or semiology). The name semiotic and semiology derive from the ancient Greek word semeion, which meaning by looking at the signs (like words, for instance, but also pictures, and symbols
etc.) which communicate multiple meanings. Our society is so pervaded by media message (like signage), semiotic can contribute to far more than our understanding of ‘the media’ in the narrow sense of mass-media texts.
I am interested in looking at how text influences and controls the users in our daily lifestyle. Words from the mass media like signage, billboards which control our thoughts and expression.